The Kimono industry’s golden days are long over.
You could glimpse female kimono-wearers if you visit a shrine in early November or go to a local ceremonial hall in early January on Coming of Age Day.
Nowadays, the Kimono is considered formal attire. As such, it’s like a wedding dress, worn only once, or a few times after the coming-of-age ceremony at most. People either buy or rent them. Therefore, a personal kimono worn to a formal event just once may still be, for all intents and purposes, brand new, but it quickly loses its value as something the original owner would want to wear again. Unlike most ordinary pieces of clothing, kimonos remain relevant and wearable for decades, sometimes even 50 years after the fact.
Establishing "www.oldkimonos.com", a second hand Kimono online shop, as a brand.