I love nothing better than sharing what I have learned with those who are eager to grow. If this sounds like you, we need to connect.
André Geßner has been responsible for website design and maintenance at our corporate group since 2008. Our group consists of three companies in the disparate fields of fabric screen systems for typhoon protection (www.hurricanefabricjapan.co.jp), language instruction and translation (www.jcsjapan.co.jp), and luxury resort villa rentals (www.tsundarabeach.com).
Beginning with our hurricane fabric business, Mr. Geßner guided us through the process of identifying our target market, outlining a marketing strategy, creating a corporate identity (including logo design, brochures, and business cards), and designing, publishing and maintaining our website. Hurricane fabric was an entirely new product that had never been seen in Japan prior to the launch of our company, and despite the understandable resistance to adoption of a new system in a market accustomed for generations to the use of wood and metal shutters as their only defense against typhoons, Mr. Geßner's uncluttered and elegant website has proven to be quite effective. After only 7 years I think we can say that we have succeeded in establishing a completely new industry in this country.
Our other websites have been similarly successful. The difference we see between the work of André Geßner and others is that Mr. Geßner first takes the time and trouble to develop an appropriate conceptual framework for the design. Before anything else he worked with us to help us clarify in our own minds exactly what our products and services were, what solutions we could provide, and who might need those solutions. Only then did we begin to discuss content and design. Briefly, he approaches the design process with the aim of attracting the end user, rather than pandering to the whims of the client. The website designed for us by Mr. Geßner gave immediate legitimacy to our fledgling company and by effectively driving traffic to our site we succeeded in educating the public about a new and previously unthinkable solution (the use of a removable, lightweight, transparent screen to stop typhoon-force wind, rain, and debris).
Briefly, I would not hesitate to recommend Mr. Geßner for any of your needs in the areas of web design and management (SEO), design conceptualization, development of corporate identity, and the development of marketing strategies as related to all of the above.
Gary Wyckoff - President, Hurricane Fabric Japan Co., Ltd
Mr. André Geßner worked for Diamonds International between the years 1998 - 2006 as creative director. His portfolio included designing many of our ad campaigns, including all aspect of the supporting materials and catalogs.
Mr. Geßner was a big part of our expansion team and was instrumental in designing store concepts and was involved in supervising the construction aspect.
At the time that he was employed by us, we expanded to have over sixty stores in that period, to a total of over one hundred.
I personally worked with Mr. Geßner and would recommend him to be a person of integrity and a highly skilled professional in the areas that I described above.
Jacob Hassid - Diamonds International
Well, if I remember right: I just finished a job at MCLB (Michael Conrad & Leo Burnett) in Frankfurt/Main and started all over again as a freelancer in Berlin where I had my first design studio. With the time I moved slowly to Halle Saale, where the jobs were. Did open my photo studio and shared a graphic atelier with Jo Schaller and Niels Holger Wien. Lots of photography, some really nice catalog productions. Most of my clients were artists, art galleries, musea. Although Burg Giebichenstein - University of Art & Design (where I also taught photography), Bauhaus Dessau, Staatliche Textil- und Gobelinmanufaktur Halle, Kunst und Form e.V., Saxony-Anhalt Government, The Leipzig Trade Fair, etc…
A genuine willingness to understand and empathize with the design client's desires and challenges go a long way. It's about fulfilling their brief in a way that's appropriate to their brand – not massaging your own design sensibilities.